Digital Signage in South Africa

The conclusion of the trial was followed by the immediate installation of Mediacaster onto a 100 screen network that Moving tactics operates in Midas, a national automotive accessories group. The channel provides a mixture of advertising, entertainment and news to stores throughout the country via an HSDPA wireless network.

A key factor in the decision to select Mediacaster was the significant reduction in data usage and the robust performance of our technology compared to other products.

"Digital signage offers significant ROI compared to static POS signage, in addition to being highly versatile and visually appealing," said Moving Tactics' Business Development Director, Ray Smeda. "The success of the software in the Midas environment, has given us absolute confidence in Isenzo, and we will be utilizing the Mediacaster software in Picardi Rebel, Ultra Liquor, Makro Cellular and our Sport Store environments nationally"